Over the past two decades, the team at PB&J has created a diverse collection of verbal and visual storytelling campaigns for all kinds of B2B and B2C clients spanning categories that include lifestyle, manufacturing, food & beverage, fashion, eCommerce, consumer packaged good brands, and more.

 

Throughout those rich experiences, we’ve been granted a front-row seat to observe trends across businesses, industries, and the media landscape as a whole – and have developed a keen eye for anticipating shifts and patterns over time.

 

One of the aspects and beauty behind the power of storytelling lies the ability to empower the organic reach of a big idea through platforming strong and creative visual and verbal positioning with tactics like PR, social media, experiential, SEO amplification, and internal branding.

 

This year, we conceptualized a way to apply those insights and share our top predictions with the world: Introducing: PB&J’s 2024 Brand + Storytelling Report.

 

The Report is divided into three sections:

 

• Part 1 outlines our top four predictions for shifts and trends across brand storytelling this year.
• Part 2 includes our top recommendations for medium-sized and B2B brands, highlighting often-overlooked opportunities for growth.
• Part 3 features bonus insight from renowned futurist Faith Popcorn, about the future of AI for businesses.

 

We’re excited to share this inaugural compilation with you. To view our 2024 Brand + Storytelling Report, click here: https://makepbj.com/wp-content/uploads/2024/05/2024-Storytelling-Report.pdf