
Imagine Outside: a campaign empowering beyond ordinary outdoor living.
Deckorators, a leading outdoor living brand with innovative technologies by parent company UFP Industries believes in allowing both DIYers and builders bring personal creativity of interior design to outdoor living.
PB&J worked with the company to amplify their new ‘Imagine Outside’ campaign with various touchpoints for both targeted press pushes signaling a new direction for the growing brand as well as day-to-day public relations support that included a heightened focus on consumer editorial relationship building and trade communications to solidify a stronger point-of-view.
The results of the agency’s ongoing work with the brand has resulted in placements with both new consumer media and trade media that includes thought leadership by-lines, product placements, and project features from a growing network of certified contractors throughout the country.
Press coverage for the brand includes features on Bob Vila, Deck Specialist, Forbes, Realtor, Family Handyman, LBM Journal, House Beautiful, Better Homes & Gardens, dengarden, Architectural Digest, housedigest, the spruce, Real Simple, Forbes, Veranda, yahoo! life, Qualified Remodeler, LivingETC, HBS Dealer, and more.
