Vista wtih Traction

Imagine Outside: a campaign empowering beyond ordinary outdoor living.

Deckorators, a leading outdoor living brand with innovative technologies by parent company UFP Industries believes in allowing both DIYers and builders bring personal creativity of interior design to outdoor living.  

 

PB&J worked with the company to amplify their new ‘Imagine Outside’ campaign with various touchpoints for both targeted press pushes signaling a new direction for the growing brand as well as day-to-day public relations support that included a heightened focus on consumer editorial relationship building and trade communications to solidify a stronger point-of-view.  

 

The results of the agency’s ongoing work with the brand has resulted in placements with both new consumer media and trade media that includes thought leadership by-lines, product placements, and project features from a growing network of certified contractors throughout the country. 

 

Press coverage for the brand includes features on Bob Vila, Deck Specialist, Forbes, Realtor, Family Handyman, LBM Journal, House Beautiful, Better Homes & Gardens, dengarden, Architectural Digest, housedigest, the spruce, Real Simple, Forbes, Veranda, yahoo! life, Qualified Remodeler, LivingETC,  HBS Dealer, and more. 

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