PB&J's Top 10 Press Placements
When our clients win, we win. Today we are taking a moment to look back at a roundup of some of the national coverage we’ve helped secure over the years, with a little peek behind the curtain of how we communicate our client’s stories and identity to the right editor at the right moment to make media magic.
Biggest Pie War
Busken Bakery Takes on Frisch’s in The Wall Street Journal
Sometimes to get the attention of a national publication like The Wall Street Journal, you need to think outside the pie box. For Cincinnati’s Busken Bakery that meant an incognito marketing campaign turned all-out pie war between Busken and Frisch’s Big Boy that played out across billboards and social media. In the end, who has the best Pumpkin Pie? Does it even matter?
Biggest Start-up Splash
Kapture and the Future of Wearables in Fast Co.
Ask any start-up where they want to be mentioned and you’re going to hear one publication time and time again, in Fast Company. The leading progressive business media brand prides itself on being at the forefront innovation in technology, leadership, and design. Getting Cincinnati start-up Kapture in front of these editors meant distilling their messaging down to science, offering a foundational message that explains their product while keeping people curious about what it means for the future of wearable technology.
21c Museum Hotel Melds Art and Rest in Forbes
With a brand as experientially immersive as 21c Museum Hotel, the hardest part is just getting an editor through the door. Once they do, the hotel speaks for itself. The key to getting coastal writers to make the trip inland to Cincinnati involves a high caliber of regional insight and partnering with local tourism bureaus to communicate what makes a city newsworthy. Even if they never actually leave the hotel. Check out the full article in Forbes here.
Best Way to Turn Clutter into Treasures
EBTH Helps You Clean Out Your Attic in Newsweek
2020 was full of surprises for everyone. For Everything But The House, the pandemic meant a surge of customers cleaning out their homes and treasure hunting online. Capitalizing on the moment, PB&J’s efforts for EBTH were to communicate their unique standing in the increasingly popular secondhand space. One point of differentiation is that EBTH is a holistic marketplace with a large inventory of secondhand, vintage, and antique items, they are also an auction-based platform (every big starts at $1) without any of the gatekeeping seen in traditional estate auctions.
Most Attention-Grabbing Swimwear
Isabella Rose Captures Audiences in WWD and Sports Illustrated
#RoseGoes — The hashtag that started it all. When Lunada Bay Corporation wanted to create a new swimwear brand, they came to PB&J because they wanted to make sure the brand’s identity didn’t get lost in the current social media landscape. The solution? Create an identity that embraced trends in influencer marketing, coining a unique hashtag, and a character: Isabella Rose. Check out the article in WWD and Sports Illustrated.
Most Unconventional It-Girl
Blaise Bender is Vogue’s It Girl
Who is Blaise Bender? An It Girl, an influencer, or a lifestyle storytelling experiment — she’s all of it. Blaise utilizes the same formula of lifestyle influencers who rent Air-BnBs and pretend to be at The Ritz-Carlton in Beverly Hills — while wearing clothes on-loan or gifted that could never afford — the only difference is Blaise is a completely fictional character. As Vogue writes, “Blaise Bender herself might not change fashion anytime soon, but her existence sheds light on where the industry may be heading.”
Tender Mercy Makes Esquires Best Bars 2020
It’s not every day that we have a client open their business just days before a global shutdown, but Tender Mercy is not your typical client. Dayton’s underground avant-bar. Tender Mercy is an underground, craft cocktail concept from Idea Collective a Dayton-based hospitality concept development and design firm which has developed, opened and operated more than three dozen restaurants and bars globally, including award winning Manhattan Cricket Club in New York City and Toca Madera in Los Angeles. Oh, and they landed a spot on Esquire’s 27 Best Bars in America in their first year.
Best Way to Shop Experientially
Nelson on the Future of Retail Experiences in Forbes
A successful thought leadership program leverages the global reach, experience, and perspective of a client to become an authority in the marketplace. With Nelson, that meant crafting storytelling opportunities that utilized past and current design projects to illustrates the company’s creditability and responsiveness regarding trends in the marketplace.
Most Blue-collar Baker
Sixteen Bricks, Baking Bad in Esquire Magazine
Ryan Morgan isn’t your typical baker. He also isn’t afraid to get his hands dirty — prior to going into the bread business he made living as a mechanic working on everything from his own motorcycle to medical machinery. What peaked Esquire’s Jeff Gordinier’s interest wasn’t just the bread that Ryan was making — which speaks for itself — but also the story of the man behind it all. Check out the article here.