Deckorators, a leading outdoor living brand with innovative technologies from its parent company, UFP Industries, believes in enabling both DIYers and builders to bring their personal creativity to outdoor living.

PB&J worked with the company to amplify their new ‘Imagine Outside’ campaign with various touchpoints for both targeted press pushes signaling a new direction for the growing brand, as well as day-to-day public relations support that included a heightened focus on consumer editorial relationship building and trade communications to solidify a stronger point of view.

The agency’s ongoing work with the brand has led to placements in both new consumer media and trade media, including thought-leadership bylines, product placements, and project features from a growing network of certified contractors throughout the country.

Press coverage for the brand includes features in Bob Vila, Deck Specialist, Forbes, Realtor, Family Handyman, LBM Journal, House Beautiful, Better Homes & Gardens, Dengarden, Architectural Digest, Housedigest, The Spruce, Real Simple, and Veranda, as well as Yahoo! Life, Qualified Remodeler, LivingETC,  HBS Dealer, and more.