With a need for a renewed brand identity that separated itself from previous business shortfalls following changes in ownership, Everything But the House leveraged PB&J’s business and lifestyle connections to rebuild the Marketplace for the Uncommon, presenting only the most sought-after vehicles, jewelry, fashion accessories, timepieces, art, décor and memorabilia for curious thrill seekers looking to add dimension and livable history to their lifestyles for over 1.9 million registered bidders.

The team at PB&J saw an opportunity to rebuild the brands reputation by claiming a unique perspective within the secondhand market and its influence in a more diverse set of buzzy, consumer trends, a reintroduction of the state of the business in local and regional publications, and a unique set of engagement tactics to reaffirm the brand back into national landscape.

One tactic employed for the client was a panel discussion coined ‘Everything Secondhand: 2021 Trends Panel Discussion’ with national influencers including Maura Brannigan, Fashionista; Amanda Sims, Executive Editor, House Beautiful; Carmeon Hamilton, Owner & DIY Influencer, Nubi Interiors; Lizz Wasserman, Creative Director, Fred Segal; as well as the founders of EBTH. This effort drew editors from across the globe in an interactive format

Results from the brands work with PB&J resulted in press placements in Newsweek, House Beautiful, Yahoo! Life, AARP, Realtor,  The Family Handyman, MyDomaine, and Harper’s Bazaar, to name a few.