On the heels of steady growth stemming from a slew of recent projects that stood in the spotlight, NELSON was walking the walk but it was time to talk the talk.
While many of their clients’ brands stood on their own in their respectful industries, the iconic designs of their new locations were also garnering attention and NELSON wanted to be there to answer their questions. NELSON partnered with us to help establish their organization as the experts behind both local and national installations.
We dove in to discover the true story behind NELSON and how they continuously outdid themselves when it came to designing on-brand, iconic spaces that stood out on their own, separate from the institution within the facility. The results have been resounding, having garnered the attention of some of the industries highest regarded publications, including: design-retail, fastcasual.com, JCK Magazine, Cincinnati Business Courier, Hospitality Design, Retail Design Blog, Contract Magazine, Architect Magazine, Forbes, Barron's, USA TODAY, PSFK, and The Business of Fashion.
From an internal branding perspective, we worked to streamline NELSON’s internal groups to create a holistic voice as a single organization. By helping to unite the organization under their mission and reestablishing how each group contributes to that, individual efforts began to scale back as people started working together more collaboratively.
